Anyone who had to go to the kiosk in Switzerland in the last few days and weeks to satisfy their cigarette addiction or steal a pack of chewing gum could not overlook them: the new Chimpy advertising campaign. At hundreds of points of sale of our partner, the good pieces hung on walls, newspaper deliverers, stuck to the cash register or – hold on – were even animated as screen videos.
With the new fresh look we finally wiped the virus stench off our shoulders and welcomed the summer with open arms. And because a little freshness couldn’t hurt not only Switzerland but also EU Europe, we quickly made our advertising campaign an export hit. In other words: the fine advertising material can also be seen in Germany, Paris and Barcelona.