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Our guerrilla stunt in Hamburg ends up on the rubbish(bin)

Our guerrilla stunt in Hamburg ends up on the rubbish(bin)

For World Environment Day, we used the familiar slogans of Hamburg's rubbish bins as a helper for our own message.

For World Environment Day, we used the familiar slogans of Hamburg's rubbish bins as a helper for our own message.

You didn’t know that World Environment Day is on 5 June? Don’t worry, you’re not alone. With a surprising campaign, we in Hamburg used this day as an opportunity to draw attention to this day and the topic of waste avoidance – and thus, somehow of course, to us. If you rent a Chimpy Powerbank instead of buying an ordinary powerbank, you help to avoid electronic waste. Because let’s be honest: somewhere in the cellar you probably have an old powerbank and some cables hanging around. Exactly. But we at Chimpy think that doesn’t have to be the case – there are other ways. And we have coupled this message with the already ingeniously decorated rubbish bins in Hamburg. The result: a magical duo of speech bubble messages that complement each other perfectly and have brought a smile to the face of many  Hamburg residents.  Pretty cool result we think. The Hamburg press was of the same opinion, by the way, and also reported on our campaign here. Chimpy liked that.