We pick up your old Chimpy Powerbanks!

Do you also have Chimpys at home that have been lying unused in a drawer for several months? Then take the chance now to give them a new life - and even get a tip.

Pubblicato il Luglio 31, 2020   |   Da clement

With the “Chimpy Return Day” we offer our customers a simple and unique opportunity to comfortably bring old Powerbanks back into circulation.

Read the full annoucement in the German language blog post:

Is this still advertising or is it already art

They are colourful, they are fresh, they are simply awesome: of course, we are talking about the new Chimpy advertising that set out to conquer Europe.

Anyone who had to go to the kiosk in Switzerland in the last few days and weeks to satisfy their cigarette addiction or steal a pack of chewing gum could not overlook them: the new Chimpy advertising campaign. At hundreds of points of sale of our partner, the good pieces hung on walls, newspaper deliverers, stuck to the cash register or – hold on – were even animated as screen videos.

With the new fresh look we finally wiped the virus stench off our shoulders and welcomed the summer with open arms. And because a little freshness couldn’t hurt not only Switzerland but also EU Europe, we quickly made our advertising campaign an export hit. In other words: the fine advertising material can also be seen in Germany, Paris and Barcelona.

Image from iOS (3)
Image from iOS (2)
Chimpy Werbung

Wait, wasn’t there something else? Yes and no.
One of our layouts (price question: which one!?) was branded as racist in the course of the protests around the Black Lives Matter movement. Shitstorm? If two mails are considered a shitstorm, then yes. Nevertheless, the complaints were clearly taken seriously by us and could be cleared up with the respective persons. A task that Creative Brand Manager Clement (yep, also author of this text) took over. The reaction when he (i.e. me) heard about the accusations for the first time: