No one wants battery.

People want what battery makes possible.
That’s the idea behind our 2025 summer campaign. A series of everyday moments that start with a dead phone and end with something very real.

Each line tells a different story. A creator mid-TikTok. A gamer mid-match. A commuter tuning out the noise. A call that needs to happen. A memory that needs to be saved.

It’s not about charging. It’s about rejoining the moment.

You’ll see the campaign popping up all over Switzerland this summer — on billboards, at the point of sale, across social media, and right in the middle of festivals.

This campaign is pure Chimpy: bold, self-aware, and a little bit silly (in the best way). It reflects everything we believe in:

Living in the moment. Choosing spontaneity over planning. Trusting your instinct. Laughing when things go sideways. Being up for more.

Because Chimpy isn’t just about solving a low-battery problem. It’s about unlocking what happens next. Whether you’re out with friends, off on an adventure, or halfway through a bad idea — we’re here to keep it going.

So no, Chimpy is not just a battery.

Chimpy lets you live in the moment.